#!/bin/ksh

typeset chCmd="/path/to/Generateadd.sh -ip"
typeset pDir=/path/to/your/directory
typeset pFile=""
typeset chIP=""

ls $pDir | while read pFile ; do
     chIP="${pFile%.csv}"             # chop off the extension
     chIP="${chIP#card_}"             # chop off the leading "card_"

     $chCmd $chIP
done

exit 0