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Full Discussion: Mac Osx.2
Special Forums UNIX Desktop Questions & Answers Mac Osx.2 Post 29596 by saabir on Wednesday 9th of October 2002 05:59:41 AM
Old 10-09-2002
I would agree with LivinFree that OS X is definately something to get excited about - and more than that, it is actually a practical and stable operating system with some great features.

However speaking from the UK (I can't really comment on the situation in the US) I think Apple are making the same mistake that they consistently seem to make - they are not making the product available enough. I am basically referring to their pricing strategy, in a market where there are very cheap, relatively powerful, PC's - Apple just do not seem to be pursuing an aggressive enough pricing regime.

We all know that the G3 or G4 computers are leagues ahead in terms of technical and functional superiority - but Apple falling into the same 'Beta-Max vs VHS' mistake they always seem to slide into. A technically superior product with a poor promotion/pricing campaign will rarely out-do a technically inferior product with a better promotion/pricing campaign. It's all about the basic three P's (Pricing, Promotion, Packaging) and Apple seem to be neglecting the Pricing and Promotion aspect of this Business model once again.

I've known scores of people vociferously interesting in purchasing hardware that can run the new OS X 10.2 - to be put off at the last hurdle when the economic reality hits them. Fair enough the point can be made that anyone sufficiently interested in OS X will find the extra cash to purchase the goods - however this isn't going to do anything for pushing the product to widest possible customer base.

OS X is an excellent OS. But the average Joe in the street will not appreciate that until it becomes economically viable for the hardware to be purchased by the average customer which is the bread and butter of the domestic PC market.

Once again I remind eveyone that this is a uniquely British take on the issue. So come on Apple - get the promotion and pricing into step so people realise just what a fantastic product OS X is. Long live Jaguar!
 

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OSX(1)									osx								    OSX(1)

NAME
osx - An SGML System Conforming to International Standard ISO 8879 -- Standard Generalized Markup Language SYNOPSIS
osx [-Cehilprvx] [-bencoding] [-ccatalog_file] [-Ddirectory] [-ffile] [-wwarning_type] [-xxml_output_option...] [sysid...] DESCRIPTION
osx converts SGML to XML. osx parses and validates the SGML document contained in sysid and writes an equivalent XML document to the stan- dard output. osx will warn about SGML constructs which have no XML equivalent. OPTIONS
The following options are available: -bencoding Use encoding for output. By default osx uses UTF-8. -cfile Use the catalog entry file file. -C This has the same effect as in onsgmls(1). -Ddirectory Search directory for files specified in system identifiers. This has the same effect as in onsgmls(1). -e Describe open entities in error messages. -ffile Redirect errors to file. This is useful mainly with shells that do not support redirection of stderr. -iname This has the same effect as in onsgmls(1). -v Print the version number. -wtype Control warnings and errors according to type. This has the same effect as in onsgmls(1). -xxml_output_option Control the XML output according to the value of xml_output_option as follows: no-nl-in-tag Don't use newlines inside start-tags. Usually osx uses newlines inside start-tags so as to reduce the probability of excessively long lines. id Output attribute declarations for ID attributes. notation Output declarations for notations. ndata Output declarations for external data entities. XML requires these to be NDATA. osx will warn about CDATA and SDATA external data entities and output them as NDATA entities. cdata Use XML CDATA sections for CDATA marked sections and for elements with a declared content of CDATA. comment Output comment declarations. Comment declarations in the DTD will not be output. lower Prefer lower case. Names that were subjected to upper-case substitution by SGML will be folded to lower case. This does not include reserved names; XML requires these to be in upper-case. pi-escape Escape &<> in the contents of processing instructions using the amp, lt and gt entities. This allows processing instruc- tions to contain the string >?, but requires that applications handle the escapes. empty Use the <e/> syntax for element types e declared as EMPTY. attlis Output an ATTLIST declaration for every element specifying the type of all attributes. The default will always be #IMPLIED. Multiple -x options are allowed. SEE ALSO
onsgmls(1) AUTHORS
James Clark, Jane Peers <jane.peers@looksystems.co.uk>. OpenJade January 2002 OSX(1)
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