HPL-2010-79
Contextual Advertising for Web Article Printing - Yang, Shengwen; Jin, Jianming; Joshi, Parag; Liu, Sam
Keyword(s): printed ad, web printing, article extraction, contextual advertisement matching
Abstract: Advertisements provide the necessary revenue model supporting the Web ecosystem and its rapid growth. Targeted or contextual ad insertion plays an important role in optimizing the financial return of this model. Nearly all the current ad payment strategies such as "pay-per-impression" and "pay-per-c ...
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