Shell Programming and Scripting

I need to send below email from ksh
---------------------------
Subject:- Action Required

Email Body:-
Please do this activity $variable
----------------------------
But the problem is while sending the mail,I have to take care of alignment of the text also.
The row and column i.e coordinates of email body text in the mail depends on two variables(namely $row and $column) that i will fetch from database.Please help in doing the same

html to the rescue:

Code:

sendmail -t << EOF
FROM: The Destructo Computer Company <hal2002@anthrax.com>
REPLY-TO: dead.letter@anthrax.com
TO: whoever@somewhere.com
SUBJECT: Your important data!!
content-type: text/html;

<pre>
your data here.
</pre>

EOF