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The job started by a cron will have user's home directory as current directory, I'd guess when you run your commands from CLI your current directory is different; Try to add cd /your/target/dir;...

For the sample data shown, you could simply use:
grep '^ *"' somefile.txt > outputfile.txt
Note that the second name in:
"SomeUser3" | "alternateUserName3 ) # Some Name...

The main two issues with your grep is that you are looking for a match at the beginning of the line (using ^). There is only one line which has data at the very beginning in your example text, which...

A bit of a hack, but without jsawk, you might try and get away with something like:
awk -F\" '$2==s{print $(NF-1)}' s=name
It may be enough for your application..