The Power of the Apama Name

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Old 01-15-2008
The Power of the Apama Name

Chris Martins
Tue, 15 Jan 2008 11:28:34 -0500
At Progress Software we believe that the Apama name signifiesboth a product and a brand identity of considerable prominence when you are thinking about CEP and, more specifically, algorithmic trading and other CEP applications. And we've come across some third partyvalidation of that prominence. Thoughit may not have not been intended that way, we find the use of “Apama” within acompetitor's online advertisement (see below) an interesting affirmation of Apama'smarket leadership - and the power of the name.

Jumping on a competitor's name by posting ads that display when the name is searched is fairly common practice. If you do your own searching, you'll find other vendors trying to capitalize on interest in Apama. However, usinga competitor's name in the ads themselves is not OK. The Apama nameis trademarked, so its usage is not allowed without permission. And, needless to say, we did not grant this competitor such permission.

Also unacceptable is the highly inappropriate tactic of making the word “Apama” a link to the competitor's site. That's WAY out of line.

Until this is remedied we'll have to trust that those who are sophisticatedenough to be investigating complex event processing are likewise sophisticated enough tosee through such tactics. These kinds of marketing gambits really don't advance the interests of anyone.

If you're interested in Apama, we can be found at

As you can see in the picture, it's the name at the top.

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