ICANN, the Internet Corporation for Assigned Names and Numbers, is inviting proposals for new sponsored top level domains.
This may be wishful thinking, but isn't that a chance to push for a .mac top level domain (TLD)?
I for one would VASTLY like the idea of having a domain of something.mac -- That's so much better than something.com in terms of spreading the love!

I see two options:
- Apple could initiate and sponsor this -- possibly with the option of giving their .mac subscribers actual joebloggs.mac domains with their subscription, which if you're asking me is LOTS better than homepage.mac.com/joebloggs. Of course, second level .mac domain registration should also be open to non-.mac users, for a non-excessive fee.
- A grassroots movement of Apple users could initiate and sponsor the process. That DOES however require quite a few people to really work on things (it's much easier for an existing company like Apple to do). And I for example simply can't at the moment even pledge any contribution in terms of time and effort (and definitely none in terms of money).

The ICANN announcement is at:
http://www.icann.org/announcements/a...nt-15dec03.htm

(previously posted at http://www.ropersonline.com/rcubed/#107652814204547996 and suggested to Apple and various other places)