Code:
awk 'BEGIN {
pat="one|two|four|five|six|eight|nine|ten|eleven|twelve"
}
$0 ~ pat || (/three/ && !/threeException/ ) {print NR":"$0}
$0 ~ pat || (/seven/ && !/(SREE_seven|SRE_seven|VALUE_seven|PRODUCT_seven)/) {print NR":"$0}
$0 ~ pat || (/five/ && !/(fivefile|five:)/) {print NR":"$0}
' file